ITRVL
ITRVL WEBSITE CONTENT
iTrvl, an emerging travel consultancy with a focus on less-traveled, exotic destinations, needed to lock in its identity. The website copy made sure to convey iTrvl’s sense of adventure and sophistication, its desire to bring new and offbeat travel insights into focus for its clients, and of course the personalities and diverse backgrounds of the company’s two founders.
SAMPLE COPY/EXCERPT FROM THE WEBSITE’S “ABOUT” SECTION:
iTRVL: Strategies for Modern Tourism
iTRVL is an innovative consulting firm that caters to a growing segment of the tourism industry in the marketing and promotion of underconsidered urban destinations for a hip new generation of American travelers.
Drawing on its principals’ extensive backgrounds in all areas of advertising, public relations, journalism, marketing, and creative execution, iTRVL creates strategic marketing briefs for specific geographic regions in order to craft effective contemporary media profiles and increase tourism for their clients.
For over a decade, the iTRVL partners have been instrumental in developing the look, feel, and placement of high-profile campaigns for boutique companies and multinational corporations throughout the United States. From million-dollar advertising campaigns to Web-based awareness initiatives, iTRVL knows how to connect with the savvy modern consumer.
iTRVL’s network of intelligence-gathering sources provides constant updates on travel information throughout Europe, making iTRVL a unique point of access for up-to-date information on travel destinations around the globe. From the latest designer hotels in Estonia or Poland to what’s hot on the nightlife scene in Brussels or Helsinki, iTRVL is in the know.
iTRVL has been working with travel magazines, hotel entities, and lifestyle and entertainment groups for years, and leverages these connections to help clients achieve their individual goals.
The iTRVL team is complemented by a network of creative and business professionals who develop and implement additional campaign elements, such as media buys, design, Web programming, and PR, as needed.