PATCH CO.

BRAND STRATEGY/ID, MISSION & MANIFESTO, WEBSITE, PITCH DECKS

Patch Co. transdermal CBD patches went through a major brand transformation over the course of a year or so. What began as a brand that leveraged its partners’ rock ‘n’ roll heritage via vivid patch designs and edgy language (see below) evolved into something that aspired to embody a greater good. Once we decided on a brand direction that would actually showcase fine art from contributing artists, a new tone fell into place that brought together parallel paths of healing—art helping to soothe, inspire, and heal our communities, and CBD helping to heal individual bodies and minds.

Here’s some of the work done on the original Patch Co. brand direction. More “us” focused, more swagger, with a little extra education offered in the same style.