TRAVELODGE
PROMO VIDEO: “ZOOCATION”
This video was made to promote Travelodge’s “ZOOcation” offering, whereby booking a certain number of room nights on Travelodge.com earned you free kids’ passes to participating zoos.
SOCIAL: FACEBOOK PAGE/SLEEPY BEAR POSTS
For Travelodge, I was asked to create engaging Facebook content in the voice of the brand mascot, Sleepy Bear, to entertain fans of the brand and drive interaction and conversation on its Facebook fan page. Different types of posts were needed—some were rooted in fun, offbeat holidays, some featured specific Travelodge properties and locations, some were promotional. Each post was meant to convey the brand’s spirit of adventure, and bring the idea of adventure close to home.
POST SAMPLES:
Friday, 3/9/2012
AAAHHH! It’s National Panic Day! When I get anxious I like to:
A. Go for a long walk to clear my head
B. Eat a pint of my favorite ice cream
C. Get on the treadmill and work it out!
D. Veg out and watch TV or a movie
E. Go on an adventure!
Wednesday, 3/28/2012
We’re sorry. We had such an adventure today, we forgot to write a post.
Friday, 11/16/2012
OMG, it’s Have a Party with Your Bear Day! Best. Day. Ever. Let’s party!
Monday, 11/19/2012
Sleepy’s Travel Log #28: Checking in from Outer Banks, NC, heaven for fishermen (and fisherbears, yum!).
Monday, 1/14/2013
The best cure for a travel bug is to visit somewhere new! You don’t have to break your bank account to do it, either—stay 2 nights with Travelodge and get 15% off.
Let Travelodge.com show you the way!
Tuesday, 5/14/2013
It’s National Chicken Dance Day! We bears are a little husky for chicken dancing, but we love to watch!
Friday, 6/28/2013
Summertime is music festival time, and I’m in the mood for some rock ‘n’ roll!
What festivals are you checking out this summer?
Friday, 7/19/2013
This weekend we’ve got National Ice Cream Day AND National Junk Food Day! I sense a comfort food coma in my near future….
Friday, 8/2/2013
Sleepy’s Travel Log #64: It’s Friday, and this bear is going sailing! Who says a bear can’t have sea legs? What’s up for you this weekend?
Tuesday, 8/13/2013
Any Harry Potter fans out there? I love this quote!: “Let us step into the night and pursue that flighty temptress, adventure.”
Tuesday, 8/27/2013
You know, I do a LOT of traveling, and I could use some ME time today! Anyone know where I can get these claws manicured…?